Website Design and Digital Marketing for Nonprofits

Unlocking Your Organization's Digital Potential with AH's Expertise

AH offers a comprehensive suite of digital marketing and web services designed to empower associations and nonprofit organizations. By leveraging proven strategies and innovative tools, AH helps its partners maximize their digital presence, drive engagement, and achieve measurable success. Here’s a sampling of how:

Digital Marketing Strategy Development

Before diving into specific tactics, AH emphasizes the importance of a thorough strategic assessment. This includes audits to evaluate your website's health, SEO performance, and content relevance. The insights garnered through these assessments guide the creation of a tailored digital marketing roadmap, ensuring an optimal mix of tactics like those listed below (e.g., email marketing, social media marketing and content development).

• Offerings: Website content and user engagement audits, keyword strategy development, website governance development, SEO readiness and more.
• Benefits: Enhanced SEO, streamlined governance, and actionable insights to maximize audience engagement.

Website Design and Development

With years of experience managing diverse client websites, AH creates tailored solutions—from dynamic microsites to robust, integrated platforms. By blending design expertise with functionality, AH ensures your website serves as a cornerstone for digital success. All sites we develop employ a responsive layout, optimizing them for multiple platforms, from smartphones to tablets and laptops to the desktop. We establish the requirements for all website builds and enhancements to align with the organization's website strategy and project objectives. 

• Key Offerings: Design and website development, CMS and AMS integration, custom functionality, and ongoing support and website enhancement.
• Custom Solutions: AH has also developed various SaaS solutions that provide the ability to get up and running quickly. These include:
  • Digital Badging
  • Event and conference microsites
  • Member or find-a-professional directory and
  • Learning Management Solution (LMS). 

Website Integration

Whether it’s LMS platforms, AMS systems, Google services or other third-party platforms and services, AH specializes in seamless website integrations, ensuring your online platforms work together to enhance user experience and operational efficiency. We've successfully completed integrations with multiple AMS systems, including YourMembership^TM (YM), AssociatioAnywhere^TM, and iMIS. These integrations have ranged from standard Single SignOn (SSO) to more complex integrations that read data from the AMS (e.g., profile data, purchase history, etc.) as well as integrations that have both pulled/read data as well as written data back to the AMS. 

Content Development

High-quality, audience-focused content is central to AH's approach. Engaging content informs, entertains, and retains visitors longer, reducing bounce rates. Well-crafted content serves as a branding tool, conveying a clear message and resonating with target demographics. Regular content updates also showcase an active online presence, fostering credibility. From website copy to blogs, AH crafts content that boosts SEO, builds trust, and drives conversions while reflecting your organization's unique voice. 

Email Marketing & Automation

Email marketing enables organizations to engage members and prospective members, promote member benefits and services and nurture relationships. Marketing automation takes this a step further by using logic to streamline and personalize these email campaigns and deliver them in a customized cadence. Both techniques foster customer relationships, increase brand awareness, drive revenue, and save time by automating repetitive tasks, leading to increased engagement and improved overall marketing effectiveness.

• Results: Strengthened relationships, increased brand loyalty, and higher campaign ROI.

Social Media Marketing

AH enables authentic connections through organic social media and amplifies reach via paid advertising. By tailoring content and leveraging advanced targeting, organizations can build communities and drive meaningful interactions.

• Organic Approach: Cost-effective and relationship-focused.
• Paid Social Media: Precision-targeted campaigns for greater visibility.

SEO and SEM Services

Through audits and strategy development, AH crafts SEO and SEM solutions that improve search rankings, boost visibility, and drive long-term success. Paid search campaigns are optimized with real-time monitoring and testing for maximum ROI.

• Focus Areas: On-page, off-page, and technical SEO, plus targeted PPC campaigns.

Dynamic Media Solutions

From digital videos to podcasts, AH enhances audience engagement with visually and emotionally compelling content. These formats expand accessibility, build connections, and amplify your message across platforms.

Influencer Marketing & UGC

Harness the power of authenticity with influencer partnerships and user-generated content. By leveraging trusted voices and genuine member contributions, AH boosts brand trust and organic reach.

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Partnering with AH equips your organization with a full spectrum of digital marketing and web solutions tailored to your goals, empowering you to make a lasting impact in the digital landscape.