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Associations must leverage smart digital marketing strategies to stay relevant, grow their membership base, and achieve their mission. Read on to discover the ways in which a robust digital marketing strategy can drive growth and engagement, plus practical guidance on making it a reality.

In today’s competitive environment, your not-for-profit organization is vying for attention, engagement, and revenue. The cornerstone of success is a well-defined, clearly articulated value proposition.

How can you get your annual meeting attendees to interact, network, and share ideas more, especially those traveling solo or who aren’t naturally social? The “Learning Circle” concept creates an enjoyable, productive conference experience that can make people more inclined to return in future years. Plus, it requires little investment.

Now more than ever, associations are best served by deploying a full arsenal of financial tools. In this article we’ll identify the “five must-have ratios” organizations should consider when assessing their finances. Ratio analyses are excellent ways for you to obtain critical insights into your organization’s fiscal health.

Part of every non-profit’s goal is to grow the organization. But growing "up"—in terms of adding new members—is not the same as growing "out," or keeping the members you have. And retention isn’t always given the spotlight it deserves.

Many associations book their event venues several years in advance. While this may garner preferable event dates and locations, it can be difficult to account for growth – especially if it’s sudden or unexpected. At AH, our Industry Relations (IR) Managers are charged with driving exhibit and  sponsorship revenue.

One of the most important tasks of an association is properly managing the logistics of chapters and components. There are plenty of areas that can be streamlined to allow for more effective management of these different sectors.

Every association faces the challenge of figuring out the best way to attract and retain members. Do you invest in external resources to create and execute a marketing plan? Or do you have internal resources to help reach the same goals—perhaps resources you’re not even thinking of?

As associations look for better ways to engage with their members, we are hearing questions about Facebook groups. Facebook groups are online communities within Facebook, which are separate from your personal or organizational Facebook page. You can start a group based on your members’ common interests, goals, demographics, affiliations, specialties, and so on.

If you have been following along with our other digital marketing blogs, the last topic we covered was performing your marketing audit. Now that you have all this information, what do you do with it?

Spring cleaning isn’t just for homes anymore. Associations and nonprofits should take advantage of this refreshing time of year to assess and improve their organizations. Spring cleaning your organization can show you what processes need improvement, help you streamline everyday operations, and give your association a breath of fresh air. To get you started, AH leadership has come up with its top three tips for refreshing your association.

Creating committees within your volunteer group is a great way to engage members but more importantly, focus on the work that needs to be done. Organizing any group of people is often a challenge, which is why it is so important to organize interested committee members from the start. We are often asked how organizations can make this happen.  An exciting committee that often garners a lot of volunteers is the marketing committee.