AH's Senior Graphic Designer & Technology Specialist Justin Fennelly, shares the top 5 design trends for 2016 in our latest vlog. 

AH's Red Chair Communications, a division is dedicated to helping non-profits develop a visual identity, create awareness, and grow meeting attendance and membership. If you are looking to improve your social media presence, increase member retention or recruit new members, or need to conduct market research, Red Chair Communications understands the needs of volunteer-governed organizations.  

Each quarter I have the opportunity to lead a meeting of AH’s Membership Coordinators and Directors. Our recent session focused on how to make social media relevant to the generation gap within our respective associations. The attendees represented a broad range of associations from The National Air Duct Cleaners Association (NADCA) to the American Neurological Association (ANA).

In the past, The Wound, Ostomy, and Continence Nurses Society™ (WOCN®) student member type did not include those attending a WOC accredited program. The issue led to a decrease in student membership until a new bylaw amendment was passed allowing any individual who is a full-time student aiming to become a registered nurse to join the organization.

Buyer personas are a useful tool for any organization looking to increase membership value, marketing tactics and brand awareness. View this narrated slide deck to help walk you through how to build a buyer persona for your non-profit. 

Photos have a universal meeting. Photos can be emotive, relatable and influential. Most importantly, photos affect how people perceive a brand. Think about it! Have you been to a website with poor image quality? How did that make you feel? Did you trust that brand after looking at its photos? Photos that are connected to a brand have a tremendous impact on how individuals perceive that organization.

A combination of digital media and advertising can help an association raise awareness about its mission and vision, as well as increase interest for prospective members. The key is an authentic, driven focus.

Researching new and trendy styles is what any designer or agency will do on a daily basis. It is the easiest way to catch up with the rest of the creative world while keeping designs up-to-date. Sometimes clients like to play it safe with their current design because what they have is working, so why change it? These are the certain types of problems agencies have to deal with when trying to go in a new direction or refreshing current ideas.

Is your association having trouble gathering content for your publications, blogs, and e-Newsletters?

Sarah Black, AH's resident publishing expert, provides useful tips to help your organization engage with the real experts in your field, your members and gather relevant, profound content, that is member-generated, in our latest vlog. 

The National Association of Professional Pet Sitters (NAPPS) was looking to establish new relationships with writers and editors of both trade/industry and consumer-facing publications. Additionally, the association wanted to reach a wider audience, continuing to promote the in-home pet care industry and position itself as the leading organization for professional pet sitters.