In this pre-recorded webinar, Jon Kinsella of AH gives a step by step overview of how to set up and execute a successful influencer marketing campaign for your association or non-profit.

Download the short webinar now and learn how to get your association in touch with the right industry influencers to drive event registration and create membership leads.

 To launch a successful media relations campaign, the first step is to ensure that your message is clear. Think about what it is you want to share with your audience and what you want them to remember. Avoid unnecessary jargon and stick to just the facts and key points.

Beware selling out your organization or compromising the value of your communications

Your members are a valuable asset that other groups want to get in front of. If you publish a newsletter or magazine, you may have gotten emails or phone calls pitching an article about a company’s new product or service that might be of interest to your members. You may often say no, which, in many cases is the right answer. But when do you say yes?

Social Media Day was first launched by Mashable in 2010 as a way to recognize social media’s impact on absolutely everything we do as marketers and consumers. Held on June 30, Social Media Day is the key event for those of us who develop social media campaigns, adapt trends, and look to leaders in the industry to help us understand what’s next.

For your association’s next public relations campaign, try thinking beyond the press release and consider expanding upon the traditional media relations activities you’ve done in the past.

Creating an effective content calendar can be a challenge for any nonprofit. 

Does your non-profit organization have a Board of Directors, or a board of directors? A Chairman, chairman, or Chairperson? Have you read through your program materials noting a cornucopia of a.m., am, and AM next to session times? It’s time to stop the madness!

Millennials are taking over and it can be a struggle for any non-profit organization to keep them engaged.

In our latest vlog, hear from AH's Lauren Schoener-Gaynor with 5 tips to help your organization market to millennials. 

Branding is more than a logo 

As you think about your organization’s brand, you must analyze and understand your organization’s purpose, target audience, and how you want to be perceived.

It’s March Madness and many have basketball on the brain. While I am not a basketball fan at all (call me when football, baseball or hockey is on) everyone gets wrapped up in the excitement in some way or another. For the Philadelphia region, many are rooting on Villanova University, even those – like me – who don’t ever follow basketball.