The NAFA Fleet Management Association, in collaboration with its partner CALSTART, developed a tool to help fleets assess their sustainable efforts. However, NAFA needed a program structure, name, messaging, and overall go-to market product strategy. 

It’s no surprise that social media is an essential part of any organization. As more organizations are using numerous social channels and becoming engaged, it is important to make sure you are getting the full effect out of your social media marketing by posting relevant content, creating a relationship with your followers, and implementing an overall social media strategy.

The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.

NADCA, the HVAC Inspection, Maintenance and Restoration Association, had published its member magazine, DucTales, for years. The magazine was also a valuable source of advertising and non-dues revenue for the association. However, over time the content had lost focus and the publication’s popularity with members waned.

Are you a non-profit looking for ways to adapt your marketing messaging to reach millennials and the younger generations? Watch our vlog and get some advice from MarCom Manager Lauren Schoener-Gaynor.

Red Chair Communications’ marketing and digital media staff were at NAFA Fleet Management Association’s 2015 Institute & Expo (I&E) to capture all of the excitement of the conference.This included footage, video testimonials, and interviews, for use in future promotions to support education, programs, and international initiatives for NAFA.

by Justin Fennelly, Senior Graphic Designer & Technology Specialist

Keeping the pipeline of content flowing in the middle of a busy season is a challenge for any organization. The organization is faced with trying to prevent content from slowing to a trickle, and, at the same time, wrangling the engagement of multiple, segmented audiences. It’s important to keep in mind that an audience’s attention is as time-pressured as anyone else’s, and that there is value in repetition and its ability to build familiarity with ideas.

As a communications major entering my senior year at Stockton University, I understand the value that marketing brings to any company that’s seeking to further promote themselves. Without marketing, how would anything be heard? How would important dates be known?

In today’s world, the importance of marketing is evident for almost anything: associations, companies, events, etc., and it’s important to mold your marketing techniques in ways that can reach people of all ages, such as the use of social media marketing.

by Mark Denato, Creative Director

A brand is a company’s personality. It’s the way a company looks and feels, the way a company speaks, and it’s what clients — and anyone else — think about them.