One challenge that many associations face is trying to allocate every dollar of their marketing budget to a task immediately, and although this tactic is common, it’s not always the most cost-effective strategy. Every penny doesn’t need to be given a purpose initially. It’s important to plan, implement, then analyze the data and adjust accordingly. Having the financial freedom to pivot is what will make your marketing strategy effective. At the end of the year, you will see a clear path to what worked, what didn’t and how to proceed in the future.
On today’s episode, you’ll learn:
- Why you need to allow financial freedom to pivot and adjust annually
- Why annual rescoping is necessary to keep marketing fresh and relevant
- We’re all competing for our audience’s time, energy, and attention and what to do about it
