The challenge is that marketing is seen as an expense item to most associations, however this doesn’t have to be the case. Of course, everyone wants to see a positive ROI for marketing, and they can, if it’s done strategically and with intended purpose. Another challenge is to try and find opportunities to tie strategic marketing into profitability. When strategic marketing is done correctly, it opens up the doors to so many opportunities you never thought were possible.
In today’s episode, you’ll learn:
- Why less is more when it comes to strategic planning
- Why marketing isn’t just an expense – it can lead to profitability too
- How strategic goals are important to any association if you want to save time and money
- Why rebranding isn’t a solution to a poor product or service
- Why associations need to start with why and with the end in mind
