Blog

If you have been following along with our other digital marketing blogs, the last topic we covered was performing your marketing audit. Now that you have all this information, what do you do with it?

Spring cleaning isn’t just for homes anymore. Associations and nonprofits should take advantage of this refreshing time of year to assess and improve their organizations. Spring cleaning your organization can show you what processes need improvement, help you streamline everyday operations, and give your association a breath of fresh air. To get you started, AH leadership has come up with its top three tips for refreshing your association.

Creating committees within your volunteer group is a great way to engage members but more importantly, focus on the work that needs to be done. Organizing any group of people is often a challenge, which is why it is so important to organize interested committee members from the start. We are often asked how organizations can make this happen.  An exciting committee that often garners a lot of volunteers is the marketing committee. 

As we're building back from Covid we're seeing a lot of organizations struggle with their memberships. It almost feels like you’re starting from scratch, having to test out new communication channels to see what works and what doesn’t. Traditional marketing techniques can be effective, like sending out your postcards and your mailings, but with the world used to communicating digitally as a result of the pandemic, we're finding a lot of success with launching digital marketing campaigns with our clients.

As the importance of digital marketing grows within the association world, so does the necessity to learn how to evaluate the success of your efforts...

In the ever-evolving landscape of association management, the integration of technology into financial processes can no longer be considered a convenience—it's a necessity. The role of technology in association financial management is multifaceted and transformative, offering tools and systems that enhance accuracy, efficiency, and strategic decision-making.

Association Headquarters is pleased to name Gary Baker its new Senior Director of Industry Relations. A native of Massachusetts, graduate of Ithaca College and former board member of AMCI, Gary has worked in the association market for years and brings a wealth of relevant experience to his new role at AH.

Cigna Healthcare has selected Association Headquarters as a recipient of their 2023 Bronze Level Healthy Workforce Designation for demonstrating a strong commitment to improving the health and vitality of its employees through a workplace well-being program.

Digital marketing can be a challenging and overwhelming task, especially if your association does not have a dedicated team or has limited resources. However, using free or low-cost online tools can have a significant positive impact on your digital visibility and membership engagement.

In the realm of association leadership, financial transparency is not just a best practice—it's the cornerstone of building and maintaining trust with stakeholders. Trust, once established, becomes the foundation upon which successful associations are built and sustained. In this context, financial transparency transcends the mere presentation of numbers; it becomes a narrative that tells the story of an organization's stewardship, values, and commitment to its mission and members.

Navigating the financial complexities of organizational management requires more than just an acute business sense. It demands a deep understanding of financial ratios— tools that offer far more than just numerical insights. For association leaders, these ratios are essential in painting a clear picture of their organization's financial health and guiding them through the sustainability of their operations.

Association Headquarters has named Ashton Hald its Director of Meetings—a position re-established to ensure that requisite leadership resources are continually dedicated to the Meetings and Events function of the company.  Association Headquarters manages over 200 meetings annually that are regional, domestic, and international in scope. Our event specialists include Certified Meeting Professionals (CMPs), Certified Exposition Managers (CEMs), and Digital Event Strategists (DESs).