The AH blog explores the association landscape to bring you the latest in industry news, strategy, and innovation.

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Kicking off a new year, it’s a time for looking ahead and making resolutions to change for the better. In the case of associations and non-profits, those resolutions might come in the form of addressing long-standing issues that, once addressed, can help staff and leaders finally get on the path to growth.
It was clear shortly into the COVID-19 pandemic that meetings and events that had previously been held in person would have to transform into fully virtual experiences. AH meeting and event managers found from the start that virtual events made networking more difficult and less personal, but that streaming the events also made them more accessible to people who would not normally be able to attend.
In November, AH hosted its virtual Leadership Forum with more than 100 volunteer leaders, association professionals, and industry partners enjoying a day of curated leadership education and networking. During the Forum, AH presented its annual Red Chair Awards, recognizing AH Client Partners that have exceeded goals and expectations across several categories in 2021.
Associations provide a unique combination of togetherness and advancement of their career, cause, or mission. Not only may a member join in search of a community filled with like-minded individuals, they may simultaneously look for challenges or ways to advance their careers or personal endeavors.
Association Headquarters, Inc. (AH), a leading association management company located in Mount Laurel, New Jersey, and Alexandria, Virginia, is pleased to announce its partnership with two non-profits: WateReuse Association, and American Board for Transplant Certification (ABTC).
The creative team at Association Headquarters, Inc. (AH), a leading association management firm in Mount Laurel, New Jersey and Alexandria, Virginia, is celebrating a winning awards season, taking home four awards from the Association TRENDS 2021 TRENDY Awards and the Graphic Design USA’s American Design Awards™.
It’s a perennial question for association leaders: how content is best utilized. On one hand, the exclusivity of member benefits has long been a driving force behind why members pay dues year after year. On another, consumer behaviors are changing, and prospects are increasingly unwilling to pay dues based simply on a promise without getting to experience what they’d get in return.
One of the most important tasks of an association is properly managing the logistics of chapters and components. There are plenty of areas that can be streamlined to allow for more effective management of these different sectors. Amy Williams, CAE, MPA, IOM, AH's VP of Sales and Consulting gives 10 tips on how to effectively strengthen association chapters. 
Effective communication is vital in any relationship. That’s especially true when it comes to associations and their members. The way in which associations convey benefits, opportunities, and business matters, like renewal, sets a precedent for member interaction.
Addressing mental health care in the workplace isn’t a new concept. Employee assistance programs (EAPs), a catalog of employer-sponsored resources that include counseling and specialist referrals, have been around for quite some time. EAPs address everything from child care to financial health, but lean heavily into mental health care, and are associated with decreased absenteeism and better employee relations.
Earlier in 2021, AH integrated DEI into the culture of the organization by adding a DEI-focused core value to its existing core values. The Unified Diversity core value serves as the backbone of AH’s DEI Action Plan.
After a year marked by change—whether it be workforce, conference, or society as a whole—event sponsorship spending is undergoing one of the more significant changes in the association industry. Sponsors are proving to be more responsive to diversified approaches to marketing spending that provide broader exposure beyond a single investment in sponsoring association events.