Blog

Incorporating diversity, equity, and inclusion into your human resources plan is essential for fostering an inclusive workplace that supports employee engagement, innovation, and long-term organizational success. Here are actionable steps toward implementation.

By crafting personalized email messages and leveraging automated workflows, your association can nurture relationships, keep members engaged, and reduce churn.

In today’s competitive landscape, associations must stand out in order to attract and retain members, partners, and sponsors. Let’s look at four essential steps to crafting a compelling value proposition and discover seven keys to unlocking its full potential.

Social media has evolved into a necessity for non-profit marketing. It’s a powerful tool for helping you run an engaging, well-received conference, so it’s important to weave it throughout your programming and events.

In the competitive world of nonprofit organizations and associations, having a clear mission, vision, and value proposition is essential for long-term success. Let’s look at the significance of each and how they work together to propel associations toward their goals.

In today’s job market, many high-paying positions focus on skills that can be gained through credentialing, which allows individuals to demonstrate their expertise. Associations are perfectly positioned to offer these credentials—but getting the word out effectively is crucial.

Associations must leverage smart digital marketing strategies to stay relevant, grow their membership base, and achieve their mission. Read on to discover the ways in which a robust digital marketing strategy can drive growth and engagement, plus practical guidance on making it a reality.

In today’s competitive environment, your not-for-profit organization is vying for attention, engagement, and revenue. The cornerstone of success is a well-defined, clearly articulated value proposition.

As associations explore new ways to deepen member engagement, many are turning to Facebook groups as a tool for fostering community, dialogue, and connection. But are they right for your organization? Here's what you need to know.

If you have been following along with our other digital marketing blogs, the last topic we covered was performing your marketing audit. Now that you have all this information, what do you do with it?

Spring cleaning isn’t just for homes anymore. Associations and nonprofits should take advantage of this refreshing time of year to assess and improve their organizations. Spring cleaning your organization can show you what processes need improvement, help you streamline everyday operations, and give your association a breath of fresh air. To get you started, AH leadership has come up with its top three tips for refreshing your association.

Creating committees within your volunteer group is a great way to engage members but more importantly, focus on the work that needs to be done. Organizing any group of people is often a challenge, which is why it is so important to organize interested committee members from the start. We are often asked how organizations can make this happen.  An exciting committee that often garners a lot of volunteers is the marketing committee.