ASAE’s annual conference is always a snapshot of what’s buzzing in the world of associations and the industry overall. This year in Indianapolis, we had multiple AH staff members at our booth talking to attendees, attending packed sessions, and sharing their expertise on stage.

Here’s what they heard, what surprised them, and what’s still the same:

An association technology strategy includes a structured technology procurement process that guides how systems are selected, evaluated, and implemented.

Rather than reacting to vendor demos or internal preferences, leading associations use procurement as a disciplined process that ensures every technology decision strengthens their ecosystem.

This approach enables associations to:

The mission hasn't changed. Everyone is working harder than ever. So why has growth stalled? For a membership association, a plateau can show up as flat member numbers. For a credentialing body, it looks like flat certificant numbers, slipping recertification rates, or a credential that no longer feels like the standard.