Part of every non-profit’s goal is to grow the organization. But growing "up"—in terms of adding new members—is not the same as growing "out," or keeping the members you have. And retention isn’t always given the spotlight it deserves.

LinkedIn is not just a platform for job seekers and professionals; it is also a powerful tool for membership-based organizations to engage with their audience, build credibility, and attract new members. If your organization is not active on LinkedIn, you may be missing valuable opportunities for growth and networking.

Investing in professional development is crucial for the growth and sustainability of any nonprofit or membership-based organization. A well-structured professional development program not only improves the skills and expertise of staff and members but also enhances the organization's overall impact and credibility.

Many associations book their event venues several years in advance. While this may garner preferable event dates and locations, it can be difficult to account for growth – especially if it’s sudden or unexpected. At AH, our Industry Relations (IR) Managers are charged with driving exhibit and  sponsorship revenue.

Volunteering has been one of the ASAE Foundation’s ForesightWorks Drivers of Change for years. Yet even with preparation and future thinking, waning employer support, a tide of retiring Baby Boomers and differences in generational attitudes towards volunteering are creating a perfect storm that may arrive sooner than expected.

Foresight is a practice where you imagine 10 years or more in the future and adapt your practices to embrace (or combat) that outcome. But what happens when the change happens with such velocity and impact that you don’t have the luxury to look 1 or 2 years ahead, much less than 10?

As the winter drones on, AH is extremely proud to announce the acquisition of Managing Matters, a highly respected Canadian-based AMC. This strategic move strengthens AH’s presence in the North American market and reinforces our commitment to delivering best-in-class services to associations, professional societies, and credentialing bodies across North America.

In the wake of recent industry changes, associations are doubling down on strategy: revisiting their membership structures in order to streamline and simplify. Inherent in that process comes a restructuring of dues.

In today’s competitive professional landscape, credentials like certifications and accreditations are more valuable than ever. For associations offering credentials, marketing their value effectively is essential for both attracting new applicants and retaining current certificants.

However well-intended an organization is, and however beneficial its intended path, it cannot stay the course without a plan for strategic leadership. Here we break down the challenges--and opportunities--of board presidency.