You may be wondering how you could possibly make an impact for your association in the big sea of social media. Nielsen* tells us that 84% of consumers reported always or sometimes acting based on personal recommendations. That makes you a pretty big fish in the sea of 4 billion.

Here are three ways you can make a difference and advance your association using social media:

AH's marketing and creative division Red Chair Communications won several awards for their work over the last year. The awards honor six different AH client partners as well as AH and include videos, event marketing, membership marketing, creative materials, digital marketing efforts and internal communications. These awards include the HERMES Creative Awards and the Communicator Awards. 

Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.

Digital transformation is an evolving reality, and organizations continue to make extensive investments in new digital technologies. The advances in computational capabilities forecasted by Gordon Moore over 50 years ago are the primary engine. Gordon’s prediction sparked innovation and development, and it laid a fertile foundation from which modern technology springs, including the broad rise of digitization and personalization.

AH client partner the Computer Measurement Group (CMG) gave the AH MarCom team a three-pronged task:

1. Increase awareness of newly branded meeting

2. Showcase thought leadership in the tech industry

3. Increase overall awareness of the association to prospective members

Watch the vlog below to learn how we reached almost 24,000 professionals, gained 468 clicks to the CMG website and created 26 warm membership leads for CMG

Download this pre-recorded webinar from Senior MarCom Manager Sarah Black to learn the key steps to creating and measuring content for social and digital channels that drives action from your association and non-profit audience and improves the SEO of your website.

 Fill out the form below to download this free webinar:

When evaluating the effectiveness of your logo, keep these points in mind.

Throw out the names of a few big, institutional brands—Target, Starbucks, FedEx—and it’s likely their respective logos flash in your mind. While the ease of recall makes the case for strong branding, the logo itself is an excellent example of logo design done right. These institutional logos stand the test of time for a few key reasons to keep in mind when your association evaluates the state of its logo.

If you're in the association industry, you've probably seen a lot of content pop-up that includes terms like "influencer marketing" and "email automation." Maybe even "social advertising" and "Website SEO."

AH's Senior Marketing Strategy Manager Jon Kinsella talks us through a successful influencer marketing campaign that we executed for one of our client partners in this vlog.

The efforts of this campaign drove 30% of registrations for the client partner event and required minimal spend.