Blog

In today’s job market, many high-paying positions focus on skills that can be gained through credentialing, which allows individuals to demonstrate their expertise. Associations are perfectly positioned to offer these credentials—but getting the word out effectively is crucial.

Associations must leverage smart digital marketing strategies to stay relevant, grow their membership base, and achieve their mission. Read on to discover the ways in which a robust digital marketing strategy can drive growth and engagement, plus practical guidance on making it a reality.

In today’s competitive environment, your not-for-profit organization is vying for attention, engagement, and revenue. The cornerstone of success is a well-defined, clearly articulated value proposition.

As associations look for better ways to engage with their members, we are hearing questions about Facebook groups. Facebook groups are online communities within Facebook, which are separate from your personal or organizational Facebook page. You can start a group based on your members’ common interests, goals, demographics, affiliations, specialties, and so on.

If you have been following along with our other digital marketing blogs, the last topic we covered was performing your marketing audit. Now that you have all this information, what do you do with it?

Spring cleaning isn’t just for homes anymore. Associations and nonprofits should take advantage of this refreshing time of year to assess and improve their organizations. Spring cleaning your organization can show you what processes need improvement, help you streamline everyday operations, and give your association a breath of fresh air. To get you started, AH leadership has come up with its top three tips for refreshing your association.

Creating committees within your volunteer group is a great way to engage members but more importantly, focus on the work that needs to be done. Organizing any group of people is often a challenge, which is why it is so important to organize interested committee members from the start. We are often asked how organizations can make this happen.  An exciting committee that often garners a lot of volunteers is the marketing committee. 

As we're building back from Covid we're seeing a lot of organizations struggle with their memberships. It almost feels like you’re starting from scratch, having to test out new communication channels to see what works and what doesn’t. Traditional marketing techniques can be effective, like sending out your postcards and your mailings, but with the world used to communicating digitally as a result of the pandemic, we're finding a lot of success with launching digital marketing campaigns with our clients.

As the importance of digital marketing grows within the association world, so does the necessity to learn how to evaluate the success of your efforts...

In the ever-evolving landscape of association management, the integration of technology into financial processes can no longer be considered a convenience—it's a necessity. The role of technology in association financial management is multifaceted and transformative, offering tools and systems that enhance accuracy, efficiency, and strategic decision-making.

Association Headquarters is pleased to name Gary Baker its new Senior Director of Industry Relations. A native of Massachusetts, graduate of Ithaca College and former board member of AMCI, Gary has worked in the association market for years and brings a wealth of relevant experience to his new role at AH.

Cigna Healthcare has selected Association Headquarters as a recipient of their 2023 Bronze Level Healthy Workforce Designation for demonstrating a strong commitment to improving the health and vitality of its employees through a workplace well-being program.