When AH launched its first Virtual Events planning guide last year in response to associations’ dire need for guidance, the response was incredible. Hundreds of association leaders and meeting planners used the guide, responding with gratitude for a robust resource designed to address such an urgent need.

Nearly a year later, this new edition of Virtual Events takes a critical look at the lessons learned and the enduring elements that have changed association events forever across three emerging themes that continue to inform and shape association events: data, strategy, and experience.

Virtual Events 2.0 explores the next wave of association events, touching on the safe return to in-person and the increasingly important role of hybrid.

Discover the information you need to know in one convenient resource, without the irritating sales pitch.

Sign up now to receive each section of Virtual Events 2.0 as it’s released in this three-part series:

First Release: Wednesday, June 9, 2021
Introduction to Virtual Events, Key Statistics, and Event Strategy

Second Release: Wednesday, June 16, 2021
Event Format and Event Sponsorships

Third Release: Wednesday, June 23, 2021
Event Marketing and Post-Event Strategy


It's here: Virtual Events 2.0, a next-generation guide to virtual and hybrid events for association leaders and meeting planners. This edition includes new research, insights, and lessons learned from the last year to maximize your organization's event.


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