An association’s value proposition is the unique and compelling benefit(s) it provides stakeholders; including members, volunteers, sponsors, board members and the community it serves. The value proposition should be clear and concise; a benefit statement that explains the distinct advantage the association offers its constituents. Your value proposition should help members evaluate whether your organization aligns with their interests and offers the support they need.
A well-defined, clearly articulated value proposition that succinctly answers the "Why?". Why does the organization exist? Why is this organization valuable? And most importantly, why should one join? Find the answers to all these questions in our FREE Value Proposition Toolkit.
