Digital marketing is evolving at a lightning pace, making it difficult for associations and nonprofits to keep up. Adding to this difficulty is the lack of educational opportunities specific to the industry. Often, what’s available focuses too much on theory and not enough on practice. They cram together as many buzzwords and trends as possible, emphasizing theory over practical application.

Staff donated time and services to 14 area organizations

MOUNT LAUREL, NJ – June 24, 2019 – Association Headquarters, a leading association management company located in Mount Laurel, N.J. and Alexandria, V.A., continues to focus on community service and social responsibility as a core value. From raising money and donating blood to holding a company-wide day of service, AH employees are dedicated to supporting their local communities and nonprofits.

You may be wondering how you could possibly make an impact for your association in the big sea of social media. Nielsen* tells us that 84% of consumers reported always or sometimes acting based on personal recommendations. That makes you a pretty big fish in the sea of 4 billion.

Here are three ways you can make a difference and advance your association using social media:

AH to work with numerous new organizations in various capacities

AH welcomes an abundance of new client partners who will utilize the various divisions, including full-service management, of the leading professional services firm located in Mount Laurel, NJ, and Washington, DC.

At AH, we wanted to delve deeper into aspects of association leadership, with the goal to learn what leadership practices nurture great boards as well as the skills association leaders need to be most effective

We conducted a survey, both qualitative and quantitative along with Smooth the Path, to learn from current association executives, what makes up a good leader (both staff and board leaders).

Having just been awarded Smart CEO Magazines top 100 Best Run Companies I felt it was important to reflect on how AH accomplished this recognition.
 
From my perspective, being a “smart CEO” and “best run company” takes more than just one person or even more than just a dedicated group of senior staff. To achieve this level of recognition, I believe you have to have full company involvement.