Many member-based organizations are in search of ways to remain relevant, add value to membership, and attract new members. One of the easiest ways to do all three is to provide timely, relevant content. First you need to understand the framework of a content strategy — here are some helpful tips to get you started.

I was reading an article on the MarketingProfs website about how important video and digital media is for marketing today. They had some really compelling stats to back up their theory.

Creating and maintaining fresh content for an association website is a common pain point for many of our client partners. Finding the time to write content from scratch can be hard to fit into a busy schedule, but adding new content is one of the most important steps you can take to retain your current visitors and draw in new ones.

Happy New Year! Now that the holidays are over we’re turning our attention to marketing for our associations in the coming year. Of course, we’ll keep addressing the problems our individual client partners face, but we’ll also try to weave in new technologies and tactics to keep up with our ever-connected world.
 
Think Outside of the Inbox
 

We have something to celebrate! The AH MarCom department has been honored with Gold in the Social Media Presence category in Association TRENDS’ 2012 All-Media Contest. It was one of more than 420 entries in the association publications contest.

When you hear the term “branding guide,” a few questions might come to mind. You may ask yourself, “What is a branding guide? Why should we have one?” Or you may wonder, “How do we go about creating a branding guide? What goes into one?” At Association Headquarters, the Marketing and Communications (MarCom) team hears these questions often and today we will give you the answers!