The association landscape is ever-changing as markets and industries evolve to uncover new opportunities and threats. Associations may struggle to keep up, losing sight of their role and position in their market. Partnering with AH’s Industry Relations team to undertake a market analysis can provide your association with a broader vision, a deeper understanding of its position in the industry, and the context for your unique value proposition.

During a market analysis, AH’s Industry Relations team evaluates market size, growth rate, profitability, industry cost structure, distribution channels, market trends, and the key factors that determine success in the current market landscape. The analysis may leverage sponsor and member surveys along with industry data to get a clear understanding of where your association fits. We also assess growth drivers, incorporating association foresight tools to inform your next best move. Knowledge is truly power, and a market analysis by AH’s Industry Relations team ensures that you have the information necessary to make informed decisions to help your association achieve its goals.