When you encourage a member to renew their membership, you’re really asking for loyalty. That loyalty translates into membership retention: a critical measure of an association’s health. High member retention rates are always the goal, though some associations struggle with creating and executing on a dedicated membership retention plan that helps them maintain their valued members.
There is no one-size-fits-all membership retention plan. Each association has a different culture with members who value different things about the organization. AH works with client partners to create and implement successful membership retention plans that highlight what members value most and aligns with the unique culture of the association.