Members are the lifeblood of associations, and membership recruitment is a vital process to keeping an association alive and relevant. Whether your association is dealing with low membership or is eager to drive interest in new member segments, AH can help create and execute a winning plan.
We understand that membership is a sales process that requires a comprehensive plan for success. Our multiphase approach begins with evaluating the marketplace, taking time to understand your association’s role and the value of membership. We also assess the various audiences you may or may not currently be engaging. This is a critical point in the process, as associations may need to reevaluate their position in the industry or even their membership models to accommodate new or changing audiences. In a final phase of the membership recruitment process, we develop a tactical approach to engaging these new audiences and ushering them through the membership process.