Gone, but not forgotten. Every association deals with the discouraging issue of losing members. However, these lost members are not a lost cause! A lapsed member win-back strategy can help associations reconnect with lost members and bring them back into the fold.
In addition to membership retention, AH membership services provide a comprehensive approach to winning back lapsed members. While our approach is unique to the association, we understand that a winning campaign starts with evaluating and analyzing membership data to understand the nuances of an association and what circumstances may have contributed to the loss. We also survey the industry landscape to better position the association as a resource for lost members and work to engage them through strategic communications.