Event Marketing

Even the best event can fail to achieve attendance goals without a strategic and thoughtful marketing and communications plan supporting it. Event marketing at AH goes beyond just your event: AH’s marketing team works cross-functionally with other teams working on your event, including web and technology, industry relations, and event management, to create fully integrated promotional campaigns designed to get noticed, drive interest, and convert to meeting registrations. 

By integrating all aspects of your organization’s communications, from social media to e-newsletters, publications, websites, and even direct mail, we connect with your audience where they are and deliver a holistic event marketing campaign. We combine research and analysis, audience segmentation, branding, and content and channel strategies to increase awareness of your event and drive registrations.