Boosting Association Member Engagement Through Strategic Podcasting
Client Overview: Greater Philadelphia Association of REALTORS® (GPAR)
The Greater Philadelphia Association of REALTORS® (GPAR) has been the voice for real estate in Philadelphia since 1908. GPAR is a membership organization whose purpose is to provide education, information, and legislative advocacy for licensed real estate professionals and related service providers in the Greater Philadelphia area.
Challenges with Traditional Member Communication
GPAR (Greater Philadelphia Association of REALTORS®) is a long-standing membership organization serving real estate professionals. Their goals included:
- Boosting member engagement.
- Generating impactful video content on a tight budget.
- Enhancing thought leadership and dialogue on critical industry issues.
Traditional content formats like emails, newsletters, and social media posts were effective, but they lacked the modern, and cutting-edge marketing strategies needed to create meaningful discussions and communications with its members.
The Engagement Gap: GPAR’s Need for Modern, Scalable Member Communication
GPAR wanted to increase member engagement, create more video content without a big budget or film crew, establish itself as a thought leader, and create a platform for discussing critical industry topics. Traditional content formats like emails, newsletters, and social media posts were effective, but they lacked the modern, and cutting edge marketing strategies needed to create meaningful discussions and communications with its members.
Implementing a Multi-Channel Podcast Strategy
To address these challenges, GPAR partnered with Association Headquarters to launch The GPAR Podcast. This audio and video podcast delivers in-depth discussions with industry experts, policymakers, and community leaders. The podcast offers valuable insights on real estate trends, policy updates, and housing challenges in Philadelphia. Association Headquarters turned monthly live workshops and webinars recorded on Zoom into an audio and video podcast. In addition, Association Headquarters also produced interview episodes with guest experts.
Episode Examples:
- State of Housing in Black America: A compelling discussion on systemic barriers to Black homeownership and actionable solutions.
- Advocacy in Action: Interviews with local policymakers in Philadelphia on real estate regulations and legislative updates.
- Market Trends & Forecasts: Expert predictions on Philadelphia’s housing market.
The Measurable Impact of Podcasting on Association Engagement and Visibility
The launch of The GPAR Podcast led to increased member engagement, expanded industry influence, stronger community connections, and more. The following stats are from May 2024 to January 2025:
| SOCIAL MEDIA | YOUTUBE | |
|
3,500+ impressions from |
50 new subscribers 500 hours of watch time 3,350 video views 41,250 impressions |
1,350 Zoom registrants 2,500+ clicks
|
Podcast Promotion & Multi-Channel Engagement
One of the key drivers of The GPAR Podcast’s success is its integration with GPAR’s email and social media marketing strategies. By embedding podcast episodes in emails and newsletters, promoting the full on-demand replay of episodes, and leveraging short-form video content across social media, we significantly increased engagement, awareness, and audience reach. Podcasts were also repurposed as written content such as blogs and articles on GPAR’s website.
Read the full case study to learn more.
