Asking “why” is sometimes seen as a barrier to getting through a meeting or accomplishing your intended goal. In fact, those who ask the question “why” are often viewed negatively. But the motivation for asking the question is often as important as asking the question itself.
“Why” should be an integral part of any core decision making process. Asking “why” allows you to move away from rubber stamping an issue. In fact, asking “why” is a part of the Duty of Dissent for a board member.
As with many questions, the intent is often as important as the question itself. Is the motivation for asking the question to allow for a creative and innovative discussion? Some people use the “why” approach as a strategy or "check box" so they feel like they added value to the discussion – this is not true innovation. However, asking “why” can indeed allow for true innovation.
“Why” becomes an innovative approach when the person asking the question is willing to accept the real answer. True innovators are willing to accept the answer and use it as a trigger for additional analysis and dialogue in order to make a good decision.
When asking “why” it is important to live and breathe it. Don’t just go through the motions; as that does not create an atmosphere of innovation and purpose.
When you are in a meeting with someone who seems to be asking “why”—consider their motivation. Instead of viewing those individuals who ask the question in a negative light, use their question to gain insight into the project, initiative or assignment being discussed.
So, the next time you are faced with a new project – ask yourself “why” and consider the following questions—you may surprise yourself with the answers:
- Why can’t we do this?
- Why has no one else done it?
- Why shouldn’t or should we be the leaders in this area?
