Contact: Lauren Schoener-Gaynor
856.380.6878
lgaynor@AHredchair.com
Management Company of Associations Launches New Brand and Corporate Identity
MOUNT LAUREL, NJ – August 28, 2013 — Association Headquarters (AH) recently launched a refreshed corporate brand to reflect the company’s commitment to advancing organizations to greatness. As a leading Association Management Company (AMC), AH provides executive management — including meeting, trade show and convention planning, marketing, creative services, membership development, and communications services to more than 30 international and national trade associations and professional societies.
Founder Bill MacMillan started the company in 1978 from his one-bedroom apartment in Moorestown, New Jersey, and has since expanded the business as one of the top AMCs in the world by advancing organizations through global connectivity and collaboration. Accredited by the AMC Institute (formerly the International Association of Association Management Companies) and the American Society of Association Executives (ASAE), AH is distinguished as a leader in the field, deploying expert staff and best practice systems to help achieve client partner growth and satisfaction by creating memorable experiences.
We understand the view from where you sit, AH’s new tagline, communicates the company’s willingness to tailor services to meet the specific needs of all prospective client partner organizations based on their strategic goals and initiatives.
AH’s new branding:
1. Creates a memorable and professional identity.
2. Shows volunteers they can rest easy when working with AH.
3. Demonstrates the family feeling among staff and volunteers.
4. Commits to the knowledge associations are unique, where the one-size-fits-all approach to services or management does not apply.
The AH vision is to be the most innovative and trusted management partner to associations.
“Since our company’s founding 35 years ago, our capabilities and services have greatly expanded,” says Bob Waller, CAE, president of AH. “In recent years, our client partners and the industry have recognized AH is committed to continuously offering and delivering new and fresh services to help associations remain relevant.”
This commitment and service accomplishment has also helped AH win numerous awards, attract new client partners and achieve explosive growth in recent years. “We are now home to nearly 200 employees, with more than 30 experts who specialize in creative design, web development, digital media, marketing, communications, and sponsorship sales,” he says. “In addition to specialty services, AH offers customized plans for membership development, market research, and event and meeting planning, which helps develop even deeper partnerships with our client partners. These elements make it easy to choose a seat at our table.”
The re-launched brand includes an updated mission statement: AH advances organizations to greatness. In the company’s 35-year history, it has observed associations need the following in order to truly achieve greatness: Multi-dimensional growth. Engaged and disciplined leadership. Intelligent use of technology. An adherence to mission, organization beliefs and culture.
The AH Creative and Marketing teams were recently recognized with the Hermes Creative Award for the design of the new business publication, We Understand the View from Where You Sit. “Our brand is our company’s personality,” Waller explains. “It’s the way we look, feel, and want to be remembered. When you partner with AH, you’re never alone. It’s our job to help associations imagine the possibilities… and achieve greatness.”
