[vlog] How a Content Strategy Generates Membership Leads

AH client partner the Computer Measurement Group (CMG) gave the AH MarCom team a three-pronged task:

1. Increase awareness of newly branded meeting

2. Showcase thought leadership in the tech industry

3. Increase overall awareness of the association to prospective members

Watch the vlog below to learn how we reached almost 24,000 professionals, gained 468 clicks to the CMG website and created 26 warm membership leads for CMG

Want to learn how to create a successful content strategy for your organization? Download our pre-recorded webinar for a step-by-step process.