The story of your event is best told by the people who attend it. Their updates on social media can be very useful snapshots of what attendees are sharing and thinking about your conference. Unfortunately, their posts are scattered all across social media – a few tweets here, a handful of Instagram pictures there. This makes it difficult to chronicle an event.
Wouldn’t it be nice to have a fast and easy way to collect the best photos, videos, and posts from a range of social media channels, and publish them as a cohesive narrative that can be embedded anywhere?
Storify, a free social media content curation tool, helps you do just that.
This powerful platform makes it effortless to organize updates into a chronological account of your entire event, from the opening ceremonies to the keynote speeches and the post-event party. Besides brand building (92 percent of consumers trust recommendations from others over branded content), these stories are also an effective way to say thanks to event participants. Your members will love it, and the people whose posts you used will be grateful for the exposure.
Here's how it works
Using media from Facebook, Twitter, Instagram, YouTube, and more, Storify’s drag and drop feature allows you to collect, organize, and rearrange the highlighted content you want to include. It also gives you the opportunity to add headings and commentary so that you provide context to your story. There’s even a mobile app to post content and shape your narrative on the fly while you’re at the conference.
Furthermore, each post featured in your story includes options like retweeting and replying, as well as the ability to share single posts on other social platforms. All Storify stories go live on Storify.com when you hit the publish button; however, you can also embed these on your website, blog or social media networks.
For example, NADCA, the HVAC Inspection, Maintenance and Restoration Association used Storify to assemble the social posts around their 2016 Annual Meeting. NADCA generated more than 150 updates from attendees using the #NADCA16 hashtag and turned it into a compelling story, which they shared in their post-event communications to provide a central point for participants to recap or share with their colleagues.
