October 7, 2015
The NAFA Fleet Management Association needed media exposure and attention for its annual Institute and Expo (I&E). In the past, the association engaged with various media partners, bartering coverage and expo booths. This year, AH’s Red Chair Communications (RCC) team took it one step further to help achieve coverage, without one press release.
Find out how NAFA worked with AH's Red Chair Communications team to form partnerships with media sponsors through social media and publication services for their annual Institute and Expo.
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