November 16, 2015
The NAFA Fleet Management Association, in collaboration with its partner CALSTART, developed a tool to help fleets assess their sustainable efforts. However, NAFA needed a program structure, name, messaging, and overall go-to market product strategy.
Find out how NAFA enlisted the help of the Red Chair Communications (RCC) team to develop an integrated suite of marketing materials, video, web, and on-site activations for the official launch of the NAFA Sustainable Fleet Accreditation Program at its annual meeting in April 2015.
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