November 30, 2015
The National Association of Professional Pet Sitters (NAPPS) was looking to establish new relationships with writers and editors of both trade/industry and consumer-facing publications. Additionally, the association wanted to reach a wider audience, continuing to promote the in-home pet care industry and position itself as the leading organization for professional pet sitters.
Find out how NAPPS worked with AH's Red Chair Communications team to create an integrated marketing and communications campaign that would allow the association to keep up with industry trends, grow its audience, and build mutually beneficial relationships with members of the media.
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