The Wound, Ostomy and Continence Nurses Society™ (WOCN®) celebrates the WOC nurse by annually praising their efforts as a specialty nurse. Each year, this week-long recognition is accompanied by email promotions, social media promotions, branded posters, brochures, and buttons. The mission of this week is to bring awareness to WOCN and recognize the hard work of the WOC nurse. The first video promotion was made in 2014 to endorse the week, however it was only a minor success. In 2015, AH was given the task to produce another nurse week video that would be more empathetic than the 2014 video.
Find out how AH's digital media team worked with WOCN to create an empathetic video to help create awareness of the WOC Nurse Week.
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