October 28, 2015
The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.
Found out how LES worked with AH's Red Chair Communications (RCC) division to develop a strategic marketing plan, including brand refresh to achieve the ultimate goals of member growth and engagement.
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