Contact: Lauren Schoener-Gaynor
856-380-6878
lgaynor@AHredchair.com
AH Client Partner Initiative Awarded with ASAE Silver Award for its Baby Safety Zone Platform
MOUNT LAUREL, NJ – July 29, 2014 – Association Headquarters, Inc. (AH) client partner, The Juvenile Products Manufacturers Association (JPMA), has earned a 2014 American Society of Association Executives (ASAE) Power of A Silver Award for “You are Now Entering the Baby Safety Zone,” a public educational campaign to provide consumers with the necessary information to safely select and use the juvenile products they purchase.
“We are very excited to have earned this very prestigious award on behalf of our valued client partner and AH,” said AH CEO Robert Waller, Jr. CAE. “This recognition speaks to the efforts and abilities of our staff and the trust our client partners have with us to try new, innovative and creative initiatives.”
ASAE honored JPMA’s power to innovate through a host of activities to decrease the number of preventable injuries associated with nursery products among children under the age of five. JPMA created The Baby Safety Zone (BSZ), a location for consumers to access safety information related to specific types of products as well as more general public awareness campaigns. Through targeted focus groups of parents, grandparents and others who regularly purchase juvenile products, JPMA customized BSZ to directly meet the needs of all identified audiences.
“The Baby Safety Zone was created to further promote our mission of educating the public on the safe selection and use of juvenile products,” said JPMA executive director Kelly Mariotti. “In less than a year, it has become a trusted resource of consumers, industry bloggers, medical organizations, hospitals and other like-minded organizations. Baby Safety Zone is definitely one of our greatest accomplishments and an example of JPMA’s continued effort to promote its mission and purpose.”
The Power of A Awards recognize and celebrate the extraordinary contributions associations make to society by enriching lives, creating a competitive workforce, preparing society for the future, driving innovation and making a better world.
