A recent change to federal law expands the use of 529 Career Savings Plans, allowing individuals to apply these funds toward training as well as credentialing programs. This is a huge win for organizations providing training/credentialing to their industry/profession.

Why 529 Plan Eligibility for Credentials Matters

This gives associations new positioning power. Being able to say your program qualifies for 529 funding puts it on par with traditional higher education pathways, a significant validation of the role association training and credentialing programs play in career development.

AH’s Perspective: Helping Associations Move Strategically

At AH, we support a range of certification and accreditation programs. From that vantage point, we see this not just as a compliance update, but as a strategic opportunity.

Act today:

• Update Your Program Messaging: Clearly state that 529 funds can be used for your credentialing program. This should appear in your FAQs, marketing, landing pages, and email outreach.
• Inform Your Internal Teams: Equip member services, credentialing, and marketing staff with a concise explanation of the rule change.
• Center Access and Inclusion: Use this as a tool to reduce financial barriers, especially for underrepresented groups, by communicating this funding option clearly and proactively.
• Leverage the Moment: This policy signals momentum behind training and credentialing as a workforce development tool. Associations that lead with clarity and responsiveness will build trust and gain competitive advantage.

Associations as Lifelong Learning Leaders

This rule change affirms what associations have championed for years: learning doesn’t stop at graduation. It continues through the acquisition of specialized knowledge, leadership training, and credentials. Now, the ability to use a 529 plan for professional certification makes that journey more attainable.

AH will continue to guide our client partners in adapting to regulatory shifts like this, whether it’s refining program positioning, improving candidate experience, or strengthening your messaging strategy.

Need help updating your credentialing program strategy or messaging?

AH partners with associations to build and manage certification programs that are relevant, accessible, and positioned for growth. If you're ready to align your program with the latest policy changes and funding opportunities, contact us at inquire@ahint.com.

Learn More

Read ASAE’s FAQ on using 529 plans for professional credentials