As we're building back from Covid we're seeing a lot of organizations struggle with their memberships. It almost feels like you’re starting from scratch, having to test out new communication channels to see what works and what doesn’t. Traditional marketing techniques can be effective, like sending out your postcards and your mailings, but with the world used to communicating digitally as a result of the pandemic, we're finding a lot of success with launching digital marketing campaigns with our clients.

As the importance of digital marketing grows within the association world, so does the necessity to learn how to evaluate the success of your efforts...

In the ever-evolving landscape of association management, the integration of technology into financial processes can no longer be considered a convenience—it's a necessity. The role of technology in association financial management is multifaceted and transformative, offering tools and systems that enhance accuracy, efficiency, and strategic decision-making.

Digital marketing can be a challenging and overwhelming task, especially if your association does not have a dedicated team or has limited resources. However, using free or low-cost online tools can have a significant positive impact on your digital visibility and membership engagement.

In the realm of association leadership, financial transparency is not just a best practice—it's the cornerstone of building and maintaining trust with stakeholders. Trust, once established, becomes the foundation upon which successful associations are built and sustained. In this context, financial transparency transcends the mere presentation of numbers; it becomes a narrative that tells the story of an organization's stewardship, values, and commitment to its mission and members.

Navigating the financial complexities of organizational management requires more than just an acute business sense. It demands a deep understanding of financial ratios— tools that offer far more than just numerical insights. For association leaders, these ratios are essential in painting a clear picture of their organization's financial health and guiding them through the sustainability of their operations.

In 2023, Association Headquarters’ (AH) Association Impact 2.0 campaign focuses on the tremendous contributions our client partners have had on their communities. Guided in part by the Healthy People 2030 initiative, AH celebrates three AH client partners for all they’re doing to help people in the communities they touch feel safer, healthier, and happier.

As an occupational therapist with a focus on hand therapy, Rachel Pigott, MPH, OTR/L, CHT, Immediate Past President of the American Society of Hand Therapists (ASHT), Occupational Therapist and Certified Hand Therapist, Johns Hopkins Hospital, works every day with patients who have suffered traumatic injuries. But one patient in particular stands out in her recollection.

Non-profit organizations often serve many functions. They might act as an education hub, offer professional certifications, or provide opportunities to assist in setting the standards for their industries. And alongside all of these roles, they also often provide a sense of community and mutual benefit to both those within the organization and the broader communities within which they travel.

Every year, getting organized is one of the top ten New Year’s resolutions people make. The reason for this is simple—according to the Mayo Clinic, clutter makes it more difficult to focus and increases stress levels. And that’s where the National Association of Productivity and Organizing Professionals (NAPO) comes in.