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“AI-powered” has quickly become shorthand for innovation. For many association leaders, distinguishing true value from hype can be challenging, and that uncertainty has created space for questionable sales practices to thrive. Learn how nonprofits and associations can cut through AI hype. Build AI literacy, avoid costly missteps, and adopt tools that truly support your mission.

While every industry scrambles to respond to the opportunities and threats fueled by AI, nonprofits, associations and certifying bodies have a unique opportunity to provide leadership in this process. Discover how nonprofits can lead with clarity in the age of AI. Learn how to gather member input, build informed strategy, and apply AI tools that align with your mission.

At this year’s AH Leadership Forum in May, association leaders came together to share the member engagement strategies that are moving the needle on member retention and growth. Across diverse industries and professions, from healthcare to manufacturing, the message was clear: today’s members want more than benefits. They want connection, clarity, and value they can act on.

At Association Headquarters (AH), social responsibility is more than a core value, it’s part of our identity. Each year, our Day of Service provides an opportunity for AH employees to step outside the office, connect with their colleagues, and make a tangible difference in the communities where we live and work.

Membership growth is a top priority for non-profits. However, many non-profits focus on a long list of services rather than highlighting the benefits of membership. To reboot membership efforts, organizations should mine current information to position themselves as a resource for solutions. Read more to learn how to get started.

What Is a Value Proposition, And Why Should Associations Care? At its core, a value proposition is your association’s “why.” It’s the reason someone joins, stays, and advocates for your organization – and it should be the foundation of your association marketing strategy.

Smart associations understand that an investment in people is an investment in impact. The organizations that thrive are those that prioritize continuous learning, develop credentialed teams, and view professional development as a shared responsibility. At Association Headquarters, learning and credentialing aren’t just benefits, they’re embedded in how we do business.

Developing future association leaders requires more than good intentions; it demands a shift in mindset and action. Explore why associations must rethink traditional leadership models and offers strategies to intentionally engage the next generation.

Switching association management companies is a major decision that associations don’t take lightly. Whether triggered by the departure of a long-time leader, financial pressure, or an evolving profession that requires a team with broader expertise. Whatever the motivation, a seamless transition plan is essential to ensure the change leads to long-term success.

For many nonprofit organizations, the annual conference is a key opportunity to connect with members, advance education, and reinforce mission impact. Read more to learn key components of the planning process, based on the approach Association Headquarters uses to support its client partners.

Your members (and potential members) are spending more time than ever on social media. Whether they are scrolling through LinkedIn for industry updates or participating in Facebook groups for peer support, social media has become a powerful tool for associations to connect, engage, and grow.

Volunteer leaders are the backbone of any association. They guide strategic direction and represent the voices of members, playing a crucial role in the health and longevity of the organization. However, challenges arise when a board member's term ends or when a president steps down unexpectedly. Without a clear succession plan, leadership transitions can become disruptive and pose significant risks.